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Production 101
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Welcome to the laboratory of the Game Production Alchemist. Opinionated writing on production, agentic AI application and leadership in games.
Jan 31, 2024
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Rob Sandberg
6
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An AI Agent Set a Higher Bar for Design Pillars Than Your Studio Did
The Creative Director inside Claude Code Game Studios encodes standards the industry knows but rarely enforces
Jun 3
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Rob Sandberg
3
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Harvard Business Review Just Invented the Producer
How the most-starred AI game dev framework on GitHub accidentally ran a study in producer cognition
Jun 1
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Rob Sandberg
3
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Most Popular
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Producers: You Won't Be Replaced by AI. You'll Be Replaced by Producers Who Know Claude Code.
Apr 3
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Rob Sandberg
10
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Agile Is a Mindset, Not a Method
Jan 15, 2025
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Rob Sandberg
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The Five Hats Model: A Framework for Adaptable and Effective Leadership
Apr 18, 2024
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Rob Sandberg
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Production 101 - Start Here
Feb 8, 2024
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Rob Sandberg
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Agents Can’t Replace Monte Carlo. They Can Make It Honest.
Apr 15
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Rob Sandberg
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Satan Was Right About Dopamine
Apr 22
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Rob Sandberg
8
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Recent posts
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Production 101 - #14 Scope Management and the Art of Cutting
How to manage what’s in the game before you run out of time to make decisions
May 31
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Rob Sandberg
Production 101 - #13 How to Build a Milestone Schedule
Building timelines that survive contact with a development team
May 31
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Rob Sandberg
Production 101 - #12 Agile for Game Producers
What the framework is, what it breaks on, and what to do instead
May 31
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Rob Sandberg
Production 101 - #11 Roadmaps in Live Service
When the roadmap never ends, the work of keeping it honest never ends either
May 31
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Rob Sandberg
The Production Context Stack
The third layer most studios haven’t built yet.
May 27
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Rob Sandberg
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Agentic AI Needed a Producer. It Got One by Accident.
The Q→O→D→D→A protocol in Claude Code Game Studios is the governance layer the industry keeps forgetting to build
May 25
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Rob Sandberg
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I Don’t Know What I’m Doing. That’s the Point.
What dyslexia, a terminal, and thirty years of game production taught me about using Claude Code
May 21
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Rob Sandberg
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100 Articles
Thank you!
May 20
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Rob Sandberg
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Claude Code Game Studios: 49 Agents, One Context Window
The most structured attempt I’ve seen at agentic game production. Here’s what that reveals.
May 19
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Rob Sandberg
5
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98% of the Work Has Nothing to Do With AI
Producers have been doing 98% of this work since before AI was in the conversation.
May 13
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Rob Sandberg
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Engineers Constrain Agents. Producers Brief Them.
Thirty years of production thinking turns out to be the correct mental model for agentic AI. The research explains why.
May 11
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Rob Sandberg
3
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What the video game lawyer got wrong about AI
His IP warning targets 19% of how game studios actually use these tools
May 7
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Rob Sandberg
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Prepare to encounter unconventional perspectives on game production, LiveOps, leadership and transmutation.
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