I am Rob Sandberg, the Game Production Alchemist.

I started writing games on an Apple II as a teenager in the 1980s and have been making them professionally for over thirty years. As a producer I have shipped dozens of titles across mobile, console, PC, VR and web, from concept through to live operations.

The credits include award-winning AAA work, top-grossing apps that earned billions (yes, billions with a B), games with major licensed brands, budget Walmart shovel-ware, some of the lowest-ranking releases on record, and more cancelled projects than I can count. Every one of them taught me something. I wear my scars with pride.

For the full credit list, see games I have worked on. For the corporate version, my LinkedIn.

I live in Buckinghamshire, in the shadow of the Chiltern Hills, writing from a secret laboratory in an undisclosed location. In late August each year I can be found at the 10/7 Bar at the Tokyo Ranger Outpost in Black Rock City, Nevada.

What you get

Two essays a week, Mondays and Wednesdays, UK time. Opinionated writing on game production, LiveOps and leadership. If you are new here, the Start Here page is the best place to get the lay of the land.

Who this is for

Working producers, leads and studio heads in F2P mobile, co-dev and indie. Anyone who cares about the craft of production, including the AI tooling now reshaping it.

This is not the right newsletter if you want hot takes on game releases or AI hype without the production discipline to back it up.

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