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Outlast the Tools: A Game Producer's Field Guide to AI
Production craft doesn't change when the tools do.
Jun 22
•
Rob Sandberg
4
1
Most Popular
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I Have Never Seen a Game Fail Because the Artists Were Too Slow
Aug 3
•
Rob Sandberg
33
10
4
Producers: You Won't Be Replaced by AI. You'll Be Replaced by Producers Who Know Claude Code.
Apr 3
•
Rob Sandberg
10
2
3
Production 101 - Start Here
Jun 5
•
Rob Sandberg
5
2
3
The Five Hats Model: A Framework for Adaptable and Effective Leadership
Apr 18, 2024
•
Rob Sandberg
3
1
The studio that ships on time exists. Here's how it thinks.
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Fresh Dispatches from the Alchemist
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Most of My Antifragile Production Wins Were Accidents, and I Only Noticed by Looking Back
Reactive hardening is not the same as seeking stress
Aug 10
•
Rob Sandberg
4
1
Production 101 - #8 Legal Documents Every Game Producer Should Know
The contracts you didn’t sign are still your problem
Aug 7
4
1
I Have Never Seen a Game Fail Because the Artists Were Too Slow
AI is optimising the cheapest part of production
Aug 3
•
Rob Sandberg
33
10
4
This Free Flow-Metrics Tool Was Too Technical For Me a Year Ago. Not Anymore.
An agent set up what I could not
Jul 27
•
Rob Sandberg
2
1
The AI Deadline Nobody In Games Is Talking About Lands On 2 August With Real Fines Attached
Article 50 does not care what Steam thinks
Jul 22
•
Rob Sandberg
3
1
Production 101 → Production Fundamentals
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Production 101 - Start Here
A plain-English guide to game production for the curious and the early-career
Jun 5
•
Rob Sandberg
5
2
3
Production 101 #1 - The Producer Role Looks Different From Every Seat in the Studio
What the job actually requires, and where it breaks down.
Jun 5
•
Rob Sandberg
2
1
Production 101 #2 - Producer’s Job Roles Within a Studio
From Associate Producer to Executive Producer: what each level actually does and what you need to get there
Jun 5
3
3
Production 101 - #3 Role of an Internal Producer (Part 1)
The dual accountability at the heart of the role, and what it actually takes to do the job, relationships, and daily trade-offs that define the job
Jun 24
•
Rob Sandberg
4
1
Production 101 - #4 Role of an External Producer
What it means to be responsible for a game you don’t directly control
Jul 3
•
Rob Sandberg
1
1
AI & Agents → AI in Practice
View all
Most of My Antifragile Production Wins Were Accidents, and I Only Noticed by Looking Back
Reactive hardening is not the same as seeking stress
Aug 10
•
Rob Sandberg
4
1
I Have Never Seen a Game Fail Because the Artists Were Too Slow
AI is optimising the cheapest part of production
Aug 3
•
Rob Sandberg
33
10
4
This Free Flow-Metrics Tool Was Too Technical For Me a Year Ago. Not Anymore.
An agent set up what I could not
Jul 27
•
Rob Sandberg
2
1
The AI Deadline Nobody In Games Is Talking About Lands On 2 August With Real Fines Attached
Article 50 does not care what Steam thinks
Jul 22
•
Rob Sandberg
3
1
The AI Question in Games Needs a Second Axis, and Then a Third
Josh English built a good ladder. Here is the map it belongs to.
Jul 6
•
Rob Sandberg
3
1
Flow & Delivery → How Work Actually Moves
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Watch the Work, Not the Workers
Four flow metrics that tell you more about your studio than any timesheet ever will
Jan 24, 2024
•
Rob Sandberg
Mastering Predictable Feature Delivery on Live Service Games- Part 1
Build the foundation with process design and policies.
Dec 4, 2024
•
Rob Sandberg
4
Kanban Strategy Playbook: A 90-Day Roadmap to Optimise Workflow for Your LiveOps Team
A straightforward, practical approach to streamlining workflows and delivering predictable business outcomes.
Mar 12, 2025
•
Rob Sandberg
4
1
Solely Relying on Your Team's Estimates is Costing You Time and Money
Explore how shifting from traditional estimating techniques to probabilistic forecasting can revolutionise your approach, offering precision, efficiency…
Jan 26, 2024
•
Rob Sandberg
1
1
Flow Metrics Are How Scrum Grows Up
Replacing estimation theatre with data that actually moves
Feb 12, 2025
•
Rob Sandberg
5
2
Leadership → The Job Beneath the Job Title
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Interest Versus Position: An Old Negotiation Trick That Can Super-Charge Your Active Listening Skills
Empathy-driven problem-solving for mutual success.
Mar 14, 2024
•
Rob Sandberg
3
1
Kaizen Isn’t a Poster on the Wall. It’s a Daily Pain in the Arse (and That’s the Point)
Why game teams stall on continuous improvement and what you can do about it.
Apr 30, 2025
•
Rob Sandberg
5
1
Rethinking Failure: It's Not Your People, It's Your Systems
Assess and rectify the broader system in which your teams operate to harness the benefits of an Agile transformation fully.
Mar 10, 2025
•
Rob Sandberg
4
2
Minimum Viable Governance for Enterprise Scale LiveOps
A streamlined governance framework that balances maintaining control and fostering agility.
Jun 4, 2024
•
Rob Sandberg
3
1
Good Producers Have an Investigative Mindset
Uncover how game producers wield analytical thinking to master complexity and unpredictability.
Mar 6, 2024
•
Rob Sandberg
2
1
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